Marketing Insight Blog

As a small business owner, you know having a strong online presence matters. But between running your business, serving customers, and managing daily responsibilities, creating consistent and effective social media content can quickly become overwhelming. That’s when many business owners start looking for help. But what type of support is right for your business? Should you hire a large social media marketing agency? Or would working with a freelance social media manager be a

If you’re a small business owner, chances are you’ve heard some version of this before: “You need to be on social media.” But what no one really explains is how to actually turn social media into real, local customers, not just likes, not just followers, but people walking through your door or calling your business. What Social Media Marketing for a Small Business Is Not It’s not about going viral It’s not about spending thousands on ads It’s not about prioritizing reach over

If you've been staring at your business's social accounts, wondering why it's been three weeks since your last post or wondering what to post, you're not alone. Many small business owners struggle with their digital presence and wonder the same question: Can I just do this myself, or is it time to hire someone? There's no one-size-fits-all answer for social media management for small businesses, but there is a clear way to figure out which side of the line you're on. Let's b

I have worked with multiple companies, and one thing I have consistently seen is content with no clear purpose. A lot of brands believe you need to post every day to make an impact. That might work for a bit, but eventually you run out of ideas, your content gets stale, or your audience just gets annoyed. Posting random content every day will not magically get you the results you want. But having a strong content mix, creating content with purpose, and actually understanding

Marketing by Marissa LLC is something I have always wanted. I grew up in a family of entrepreneurs, and I knew one day I wanted to have my own business. Unfortunately, my passion didn't lie within the family business, but I did find it in marketing. However, my entrepreneurial dream had to take a back seat for a while. I knew I needed to gain experience first. So, after over 5 years in the field and earning my MBA, I decided it was time to revisit that dream. When it came to